Sarah Bauermeister

Associate Professor, Oxford University

Sarah Bauermeister is a cognitive neuropsychologist and epidemiologist. She manages scientific research for Dementias Platform UK and is Principal Investigator for ‘Blossom Early Adversity & Brain Health Programme’ and ‘Modify: Modifying Dementia Risk Through Lifestyle Programme’. She has a keen interest in raising awareness around the link between dementia, hearing loss and hearing aid use. She is passionate about removing the stigma of hearing tests and wearing hearing aids.

Ruchi Sharma


Ruchi Sharma is an experienced hearing audiologist helping individuals improve, fine tune and rehabilitate their hearing needs. Her patients' needs are always a priority where she focuses on improving their overall lifestyle and quality of life. A typical day can be working in care homes, doing home visits, working in hearing clinics and even visiting hearing aid patients in opticians! She has two beautiful children and loves to travel, yoga, and spend time with family outdoors.

Frazer Paterson

Director & Clinical Audiologist (bsc, pgdip, hcpc, mshaa)

Frazer, a degree trained audiologist has extensive and varied experience in the world of Audiology. With two spells in the NHS he was held to the highest clinical standards in the diagnosis and treatment of hearing loss. His experience working for one of the world’s leading hearing aid manufacturers has exposed him to the latest hearing aid technology and how to maximise its potential. Frazer is passionate that hearing loss should not be a barrier to employment, limit a person’s ability to communicate with friends and family or curtail any aspect of their life.

Adam Bostock

Founder, Alto Hearing and Tinnitus Specialists

Adam Bostock founded ‘Alto Hearing and Tinnitus Specialists’ following a career in the audiology sector which began in 2005. He has extensive experience working in NHS ENT clinics, alongside both adult and paediatric audiology. Most recently Adam was ‘Head of Commerical’ at Boots HearingCare. He worked as a regional manager and director of sales, leading a large team of audiologists and hearing care assistants. 

Michelle Hu

Paediatric Audiologist

Dr. Michelle Hu is a paediatric audiologist. She was diagnosed with mild hearing loss as a toddler and by the age of 10 had profound sensorineural hearing loss bilaterally and was fitted with hearing aids. Alongside her day job as a paediatric audiologist, she provides online courses that provide support and guidance for parents of children with hearing loss. She loves being with her family, experimenting in the kitchen, gardening and exploring new places.

Carly Sygrove

Hearing Loss Coach

Carly Sygrove is a Hearing Loss Coach and a hearing health advocate who has single-sided deafness. She blogs about living with hearing loss at My Hearing Loss Story and manages the My Hearing Loss Story online support group for people with hearing loss. She is also the founder of the Sudden Hearing Loss Support website, a source of information and support for people affected by sudden hearing loss.   

Iain n Edgar

Director & Clinical Audiologist (ba pgdip hcpc mshaa rccp)

Iain studied for his postgraduate diploma in Audiology at Queen Margaret University in Edinburgh. He has 8 years of experience as an NHS audiologist. For the past 5 years, alongside ENT and Hearing Aid clinics, he has taken tinnitus clinics and been involved in the Scottish Tinnitus Advisory Group. In addition to his NHS work, Iain has recently opened a private clinic in his local community of Clarkston, where he is eager to make a small but meaningful difference in improving people’s quality of life.

Mr Joseph Manjaly

Consultant Otologist, Hearing Implant & ENT Surgeon

Joseph Manjaly is a Consultant Otologist, Auditory Implant & ENT Surgeon, specialising in ear and hearing problems for adults and children. He is fellowship-trained in otology and auditory implant surgery and takes pride in effectively treating patients with hearing loss, ear discharge, discomfort, tinnitus and dizziness. He has a busy NHS practice at the renowned Royal National ENT Hospital in Central London, part of University College Hospitals NHS Trust.

Peter Lucas-Herald

Clinical Audiologist (msc bsc (hons) rccp hcpc)

Peter has a strong academic background, first graduating with a biology degree from Edinburgh University before moving on to study audiology at Queen Margaret University. He then completed a master’s degree in audiology, researching vestibular testing methodology.

Peter has been working as a clinical audiologist within the NHS, taking a particular interest in vestibular assessment and reassessment. Balance problems can be incredibly debilitating and Peter has a passion to work with these clients to regain their confidence and help them return to a normal life.

Miriam Warcup

Co Founder (BA MSc MSc)

Miriam undertook a Master's at Kings College London in 2020 in 'Gerontology and Ageing'. It was here that she specialised in 'Dementia Prevention' for her thesis, where she learnt of the little known fact, that untreated hearing loss is the biggest risk factor for dementia that we can do something about. Miriam's thesis was later published in the journal of 'Working with Older People'.

Since then, she has been on a mission to help spread the word and to empower individuals to reduce this risk factor by taking simple steps to prioritise their hearing, not only for the benefit of their brain health, but for their physical and mental health too. 

Her background is economics and business, but her passion has always been to help others. She's long had a keen interest in helping to reduce the monumental global impacts of dementia. 

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Hearing aids

Research suggests that the sooner a person addresses their hearing loss with hearing aids, the easier it is for their brain to adapt to the new sounds in their environment. Despite this, people wait on average 10 years from realising that they have a hearing problem to doing something about it, and heard is on a mission to close the gap (RNID).

Ruchi Sharma
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Hearing aid benefits

For many people, hearing aids have been shown to improve their quality of life as they may:    

  • Find it easier to communicate with friends and family   
  • Improve their ability to communicate in loud environments such as noisy restaurants and in larger groups etc.  
  • Be able to hear new sounds that you haven’t heard for some time, like the birdsong.  
  • Be able to hear speech clearly on the telephone.  

There is also an increasing body of research that suggests hearing aid use in adults with a hearing loss is associated with a reduced risk of dementia, cognitive decline, loneliness and depression.  


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Adjusting to hearing aids

Unlike glasses, hearing aids do not restore your hearing to normal hearing. It can take anywhere between several weeks to months to acclimatise to the new sounds. This is because the brain needs time to register sounds that it has not heard in a long time. With time, the brain starts to accept and normalise these sounds. Increasing evidence suggests that the sooner you address your hearing loss, the easier it is for your brain to adapt.   

This period can be tiring and overwhelming for some people, but it is vital to persist if you would like to have improved hearing. It is also normal to require a few adjustments through your audiologist during this period. If your hearing aids feel uncomfortable, your voice or the background seems too loud, or if you are getting feedback or buzzing sounds from your hearing aid, please don’t hesitate to get back in touch with your audiologist for a further review. That is what they are there for!  

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How do hearing aids work

Hearing aids come in all different shapes and sizes, from behind the ear to in the ear styles, but for most part, the underlying functionality remains the same. So, how do they work?    

  1. The sound is taken from a miniature microphone and converted to an electrical, digital signal.   
  2. The signal is then processed, boosted and modified to meet an individual's hearing loss.   
  3. Next, the receiver sends the processed sound to the soft dome/mould which is fitted on your hearing aid by your audiologist to suit your hearing loss.   
  4. The sound is then projected into your ear canal through the speaker for you to hear better.   

Additional features of hearing aids

Beyond the basic functionalities of hearing aids, most hearing aids have additional features that are there to make your life easier and your experience more personalised.

  • Most hearing aids are digital and allow for further fine tuning to help you to hear in environments where you may struggle more than others.
  • Digital hearing aids have different settings that automatically acclimatise to your listening situations. For example, 1:1 or in a group environment with background noise.
  • You can also control the hearing aid settings by pressing a button on the hearing aid device or having an additional handheld mini remote that allows for volume to go up/down and change of programs.
  • Most hearing aids are also compatible with a smart phone and can stream telephone conversations, music and more using the Bluetooth capability. The app on the smart phones also allows for fine tuning by the user and volume adjustments.
  • Most hearing aids also have a telecoil feature which allows you to connect to the loop systems that can be found in a church, bank or post office etc. 
Written by

Ruchi Sharma


Ruchi Sharma is an experienced hearing audiologist helping individuals improve, fine tune and rehabilitate their hearing needs. Her patients' needs are always a priority where she focuses on improving their overall lifestyle and quality of life. A typical day can be working in care homes, doing home visits, working in hearing clinics and even visiting hearing aid patients in opticians! She has two beautiful children and loves to travel, yoga, and spend time with family outdoors.

Learn more about Ruchi